Google+ Followers

Sunday, September 13, 2015

I Was Here ----> eBay's 20th Birthday Celebration

I just experienced the most fun these past three days that I have had in a very long time.  eBay knows how to throw a party.  Their 20th Birthday and eBay executives proclaim to be a new beginning.  I am soooo hopeful.

I met up with a lot of old friends which was the main reason I traveled to San Jose - and, I made many, many new friends.  I laughed so much this past week that my sides still ache as I write this.  Great memories were made.

eBay turned 20.  I am sure everyone knows about, or, has had an experience with eBay in the last 20 years.  We have bought and sold collectibles of all kinds, furnished and decorated our homes, dressed for success and even bought vehicles.  Overall, our experiences with eBay have mostly been positive.  All of us have grown older and we continue to have a soft spot for eBay.

The last few years eBay lost their way.  As with any big company, it is not easy maintaining an eCommerce marketplace for sellers around the world.  They strayed from being in the "people" technical business to a regulator of e-commerce businesses that resulted in negative restraints on the growth of its sellers.  eBay was always the proud pioneer in offering entrepreneurs an opportunity to grow and have their own small business.  The past few years they seemed to be lost inside the forest without a GPS.

Today, Devin Wenig, CEO, is at the helm and he wants eBay to return to its roots of being the greatest "people" business it was meant to be.  The eBay that all of us loved.  

The celebration started off with a 20's Dance Party sponsored by WorthPoint. There was a very good turn out.  Admission was a gift bag to share.  Attendees were dressed in their finest 20's and Gatsby styles.  This was the perfect start to a fabulous celebration week.

The next morning people could not wait to get the party started.  We arrived at the convention center three hours early....which forced us to mingle and make new friends.  Isn't it always fascinating to hear what people sell on eBay?  We met people who sold medical supplies, their 50's toy collection, motorcycle parts, electronics, garden equipment, car parts, wallpaper, blankets, jewelry, gifts, collectibles, dishes, ornaments, purses, etc. etc.  You could find anything you would ever want to buy.  I made contacts with several sellers who sold items my business could mesh with very well because we sold complementary items and could support each other's small business.  

Oh the personalities!  I could say that 97% of the people I met would become very good lifetime friends.  Not that I was looking.  I just found some people who were the perfect fit for friendship.  Isn't that the greatest feeling of all?!

Everyone anticipated the message we would be told as we streamed into the auditorium.  We had already learned that Wenig's vision for eBay was to improve it for the sellers - to get back to its people basics and bring back the trust for buyers and sellers to sell and shop small businesses again.  We were excited.  

We heard from all the executives.  We were going to get to be a part of making eBay the greatest company again.  Everyone said the right things and gave us a vision of the direction and it was ALL very positive.  All of the executives buy and sell on eBay which is a very good thing because they understand how the website actually works.  It felt good about being a part of eBay.  

Then the biggest surprise of all was that Wenig brought the person who started it all to the stage, Pierre Omidyar, Founder, eBay.

As we excited the auditorium to go to dinner, we were met by thousands of eBay employees who lined the aisles clapping and cheering for each of us.  Thanking us for selling on eBay and giving them a job to help us.  The ballroom had food stations, bars, entertainment, artist, sketchers and two bands.  The food was excellent, the party favors were perfect.  We ate, danced and laughed until there were only a few left in the room and they made us leave.  

The next morning we heard about eBay's vision for marketing starting this 4th Quarter and beyond.  The plans look great.  We can only be hopeful.

We then broke out into sessions to learn about the issues so many sellers have questions or worry about.  These sessions were all taught by eBay employees.  I have to admit that I was sorely disappointed.  The information was vague and our questions were skimmed over without being answered.  The presenters gave conflicting information.  So, I decided to try the one on one sessions to see if I could get some of my questions answered.  Again, I was met with disappointment.  By the end of the day I had lost some confidence in the positive changes eBay executives proclaimed was going to happen.  

There are a couple of things I did learn:
1 - Follow eBay rules in making your listings and you will be okay.
2 - Free shipping hurts to have in your listings if your buyers are experienced shoppers and they want to buy multiples.
3 - If your listing is not perfect and you are not a TRS, but have the lowest price, your listing will show up first before sellers who do have all the trust factors.

Here are a couple of things I still do not know the answer to:
1 - We still are not sure why item specifics for listings, that are not generated by the site, if they are useful as keywords in search.  Or why when you get the "How to improve you item" email, one of the suggestions is to put the item specifics you generated in the listing in your title.  Are the item specifics you generate searchable?
2 - We are not sure why most of the traffic to our listings come from search engines outside of eBay, or, social media and not directly from the shoppers already on the website.

The eBay Birthday Party ended with a cocktail party and toast to eBay and its sellers.  

Several of us said our goodbyes over Irish cuisine and drinks at a local pub.  Overall our feelings are hopeful.  We love owning our small eCommerce businesses and were given this opportunity because of eBay.

Until next time my friends.  As I sit here and look over the photos and giggling over the great memories my eBay family has given me.  Yes, eBay, you are correct......WE ARE EBAY.

Wednesday, August 26, 2015

Shipping Claims We Deal with As Online Sellers

Shipping orders by online sellers is probably the longest run discussion in the history of e-commerce.  I know that when The Crabby Nook first started selling on eBay in 1999 we had discussions about shipping every few months...sometimes every week.  Shipping has evolved as fast as online selling changes.  Rates go up, methods change, tracking, insurance, signature confirmation...on and on and on.

When we sell on marketplaces like eBay and Amazon we agree to shipping orders in a timely manner so they are received by the buyer within a specific timeline.  Both eBay and Amazon accept when you add a tracking number to show that an order has shipped and a scan of the tracking number while in transit to acknowledge that you, the seller, have actually shipped your package.  However, not every package gets scanned in the delivery process unless you make arrangements to have your packages scanned.  And, when we try to save our customers money by shipping the cheapest way possible, these choices are normally the slowest methods of shipping.  This is a real dilemma for an online marketplace seller because both eBay and Amazon grade a seller's performance on shipping times and delivery, and, can downgrade the visibility of your products for sale on their websites if your packages consistently do not arrive within their specified time frames.  

We offer Free Shipping on all of our orders.  Everyone knows that shipping really is NOT free so we include the cheapest method of shipping in our price of the product.  We then offer upgraded or faster methods of shipping to our customers as an option.  Shipping is calculated by all carriers by rounding up to the next pound.  So, if you have a package that weighs 1 pound 1 ounce, you will be charged for shipping a two pound package.  We handle the difference in upgraded shipping options to our buyers, since they are paying for the slowest or cheapest method of shipping in the price of the item, by adjusting the shipping weight usually by one pound.  USPS Priority prices always start at one pound.  We have also found that if a customer purchases several items in one order, most of the time this allows us to upgrade to the faster shipping method because the customer has actually paid for the slower method several items.  I say "most of the time" because we do sell heavy stone sculptures and sometimes the weight of the package prohibits upgrading to a faster shipping method across country.  We ship boxes of rocks out regularly.

As sellers, we all deal with shipping issues. Some may be legitimate, some may be fraudulent. Here's The Crabby Nook's top tips on how to identify, deal with and prevent those problems.


We seem to get most complaints of packages not received when the order is shipped to an Apartment, Lot number, Suite or a street address that includes A, B, C, etc.   It always seems to start with the least expensive item we sell in our store.  In the past, eBay has accepted the tracking number as proof that the package was delivered and found the claim in our favor.  However, Amazon does not always recognize the tracking number as valid proof that a package was delivered.  We have lost several claims on Amazon when all we had was the tracking number as proof of delivery. This problem seems to have grown uncontrollably for online sellers.  We have talked with Postal Inspectors at length on how to combat this growing trend of theft. What I want to share with you today is how we are proactively reducing the number of claims our company receives for "package not received."

Two years ago we had a buyer on Amazon that finally made us change the way we relied on delivery confirmation and was the final straw.  We had had numerous claims that year on packages not received and after a while the losses start to add up especially for a small business.  When you first look at it and it is just an in-expensive item, you are most likely just willing to ship out a replacement.  No big deal...right?  But we started to see a pattern....  least expensive item shipped to an Apartment building address, or Lot number or Suite number, of package not received.  We would usually add Signature Confirmation on packages over $100 but we know sellers who required Signature Confirmation on orders over $50.  So, it made sense these buyers wanted to stay below this order limit and test at what point your company would require Signature Confirmation.  Two months later this same customer purchased another item and again claimed package not received...they wanted us to send another one.  This time I decided to contact the Post Master at the local post office for this address.  The Post Master told me that the mail boxes at that location were locked boxes!  And, it was a known problem residents there would claim that their packages were not delivered.  However, since the tracking number showed they were delivered, USPS would not pay the insurance claims and the company shipping the packages were just out the money if they replaced the shipments to these "buyers".  Since USPS was not out any money on these claims, they did nothing and let the practice continue.

We filed a complaint with the Postal Inspectors.  We were told that really the claims were too small for them to take on a full blown investigation into this matter.  The only way we could absolutely prove that our packages were delivered was to require a signature confirmation upon delivery and especially to apartment buildings, etc.

Since that incident, we started requiring a signature confirmation on all packages being delivered to an Apartment number, Lot number, Suite number, A, B, C, etc in the address.  In the past year we have had zero claims of packages not received since implementing that policy.  This is amazing! Especially since this type of theft is on the rise for e-commerce companies.  I'm not saying that everyone who has their orders shipped to an apartment or lot number or suite number is filing a claim for packages not received.  The majority of our customers are honest.  It is the few bad apples who make it hard for the rest of us.

Signature Confirmation is incredibly expensive to add though and it makes you want to cry when you are mailing a $5 item.  Right now it costs an additional $2.45 to add Signature Confirmation to a shipping label.  We add $0.20 cents to each item price that we list to sell to cover this cost.  Some weeks we have a lot of packages shipped to apartments, etc and some weeks we have very it all works out in the end.  It is too bad that our honest customers end up paying for the actions of thieves.  I wish our shipping software would automatically add that cost to orders with an apartment number...I guess it just isn't sophisticated enough prediction is that the time will come you will be able to program it to do this.

On occasion we will get a "package not received" claim from a residential address.  Here we request that they first ask the other members in their household if they brought the package in and to contact their local post office to see where the package was left.  Most of the time now when you run the extended tracking information report through USPS it will say where the package was left, the date and the time.  If they still cannot find it, we request that they file a stolen package report with their post office and their local police department.  The crime of stealing packages off porches has increased the last few years and is a very real problem.  Our responsibility as an e-commerce business is to make sure a customer's order is delivered...pretty big responsibility when you are in another part of the country.  But, it is hard for a seller to take the responsibility of a customer's package being stolen from their porch.  

Once the customer makes a police report, we normally contact the police department or post office to provide any information that the customer did not have.  And, now we are able to file an insurance claim to show that the customer filed a police report of theft and the package was believed to be stolen.  We will send a replacement order immediately upon receipt of a police report number.  


How many times have you received a complaint that an item arrived damaged but the customer refuses to send you a photograph of the damage or refuses to return the item and the customer just wants a refund?  I can tell you if the customer goes directly through the marketplace customer service to make a complaint that the item arrived damaged instead of contacting you, the seller directly, it is most likely a fraud customer trying to get the item for free.  This is only our opinion because this has been our experience.

When a customer reports to the marketplace about an item being damaged instead of contacting us directly, we used to request that they return the item to us.  Please note!  This back fired on us numerous times because most of the time, the customer will sufficiently destroy the item before returning it.  We have found that if we request a photograph of the damage instead, the fraudster customer will usually say they don't have a camera, or don't know how to send a photograph in a claim.  Some times they will get a bleeding heart customer service representative who feels sorry for them and your only option is to have them mail it back to you.  

On occasion we get a customer who claims the item arrived damaged but they fixed it ... can we send them a partial refund?  I don't know anyone in my circle of friends who would spend good money on any purchase and it arrived damaged that they would fix it before contacting the company to get a replacement.  My friends don't want a damaged item in any form and would be adament about sending them a new one!  

Our company policy is to request a photo of the damage....period.  We are not going to send anyone a refund or a replacement without proof that the item is, in fact, damaged.  We want photos of the box it arrived in and the packaging too.  USPS only requires photographs of the damage to file an insurance claim.  We will take the time to explain how to take a photograph with their phone and upload the photo to send to us if we have to. I personally don't want a broken item returned to me, but, if it was broken in transit and I have paid for insurance, I want the carrier to take responsibility for damaging my shipments.  USPS usually won't pay if they claim it was broken when they received it and return it to us before sending us a photo of it while in their hands.  USPS will say it could have been broken while being returned to us and of course the customer didn't buy additional insurance.  

In conclusion, this is how our company has evolved in handling fraudulent shipping claims for items not received and items arriving damaged.  How we have chosen to handle these types of claims may not work for every company but at this time it works for us.  Our claims have dramatically decreased over the last year or so because we are following these policies.  Need I say that we have less stress over shipping issues?


Saturday, August 15, 2015

Developing Brand and Customer Loyalty

I was introduced to eBay in 1999. eBay has had their ups and downs...but, if it wasn't for eBay, I would not be in e-commerce today. eBay pushed us in the early days to develop a business, have a website, and, focus on customer service. Because of eBay, my company is a brand, a niche, or, a recognized small business.
If you want to grow your business it is important to develop brand customer loyalty. In developing customer loyalty, you also develop a business branding. I want to share a few tips with you that I have learned over the years from eBay in developing your business into a brand. I have also taken several business and marketing classes over the years and have taken from those classes what I thought would work for me and applied that knowledge to my business.
Branding can target your name/personality, business name, logo, tagline, customer service, product or inventory line. Branding is what the room remembers after your marketing campaign has left the room. Branding is consistency and seeing the same "message" in many different areas. You need to decide what is important to your business in wanting to be known as a brand.
Over the years, I have gone many places and someone would come up to me and say something like, "You are The Crabby Nook? I love The Crabby Nook! I have bought from your store." When you start hearing this consistently, you know that your brand is working. But, you know that you have really made it when you purchase a car and sign on for the On Star service and the operator says, "The Crabby Nook? I buy from your store all the time!" HA HA!
1. It's all in the Name. I believe that branding starts in a name. I used to think that it was the logo but have learned over the years that the logo can change throughout time and still be recognized as your brand. This may not be true for everyone, but, I do think that you should start with your business name. What will stick in someone's brain when they leave that website and they have moved off to browse something else on the internet? However, a business name should be the same wherever you are doing business. So, if are selling on eBay, a website, or, another market venue you should use the same store name. The more times someone sees that name wherever they go and they have had a pleasant experience, the more likely they will start to remember that name.
I also believe that your social marketing efforts have better rewards when they are tied into your business name. If you blog, write articles, Reviews, etc. they should be written under your business name. They say that it usually takes reading a name at least five times before a person will start to remember it.
In the early years of starting The Crabby Nook, I was traveling to China and visiting small villages looking for art and sculptures to sell in my eBay store. In my travels I starting learning about Feng Shui and applying Asian art and symbols in clearing the path for business success. So, I started writing about what different symbols or art meant in the Asian culture. I had studied Asian Art since I was a child so this niche was a subject that I was familiar with. The Crabby Nook became known as a "Feng Shui" business. Many customers started following us because it was the "go to" place for Feng Shui and or collectible Asian Art. Even today, the articles I wrote in the early 2000's continue to draw visitors to my website everyday.
When I became ill and was no longer traveling to China on a regular basis and my inventory started to change, I had to make changes to my business brand. I sold my warehouse and this also changed the direction of my company. I worried that The Crabby Nook would drift out to sea and it would just symbolize another chapter in my life. I made the choice to continue marketing my business to my customers and hopefully convert them over to our new direction in product lines. We continued to offer good customer service, unique and quality products and started offering our own brand products. It is now 2015 and our company is a good example that a brand can change and continue to grow with change.
2 - Professional LOGO Graphic. Since we are putting our business name every where on the web that has free space, it is also very important to have some type of professional artwork that people associate with your company. These do and can change over the years...but, I am a firm believer that you should invest the money into getting your logo professionally done. You want to find a graphic designer who sees your vision. This is very hard to do. You will find many companies on the internet who are just turning out logos right and left...but when you take the time to start looking at their work, they all seem to look alike in many ways. Remember! You want your company to be unique!
Don't settle for just any logo. This logo is going to be where ever your business name goes. This logo is your brand.
Many people will remember a logo or picture first before they will remember a name. "Just Do It" that a logo or a tagline? But I bet you recognized it...
3 - Company Tagline. What do you want people to remember about your company? Customer service, product line, mission, expertise? "When you care to send the very best"
It is very important that you have a business tagline. Something that people will remember about your company. Only you can decided what it is that you want people to remember about your company. Our tagline has changed several times over the years. We do keep it very similar.
A tagline is very useful in your marketing campaigns. Be Consistent! You are going to use it over and over.
4 - Marketing. Marketing is essential to branding. Now that we have the business name, logo and tagline basics, we want to start marketing our company and our products. Not every marketing campaign is going to work for you. Marketing is trial and error....but, you are the only one who knows your customer. You know what they like, what they want, and what appeals to them. Not everyone understands marketing so don't rely on others opinions about your campaigns. The key is to just keep trying and keep marketing until you find that comfortable corner in what you are doing. I gear our marketing toward customer loyalty. I want those who have purchased from us before to purchase from us again. In essence, brand marketing is building customer loyalty.
I am not going to discuss marketing on Facebook, Instagram, Pinterest, Twitter, etc. Those topics are all covered heavily in our groups. You should take into consideration how a marketing campaign will reflect on your company or how it represents your brand.
When a customer receives their order from you, what do they get to remind them about your company? A customized packing slip is the minimum they should get. A major part of your brand is your customer service. You want people to know that you have reliable customer service and to have a pleasant experience. Personally, we also include a postcard with a coupon code for a discount on a future order. Depending on order amount, we include a brochure or catalog of our products and articles we have written. And, a business card magnet. Magnets are great for developing customer loyalty because people place them on a file cabinet, a refrigerator to hold up photos, etc. At the end of the year, we give our best customers magnet calendars with our company info. It is amazing how many customers look forward to getting these calendars every year. The key here is to get your business name and or logo in front of your customers.
Ten days after a purchase, we send each customer an email asking them how their transaction went. We use an application offered in eBay stores and customize the message to reflect a professional business. We have received feedback from customers who mention the professional follow up our company provides.
Twice a month we send out email newsletters to our customers with the option that the recipient can opt out of getting future emails. We usually offer a special coupon for these customers who get this email and let them know the coupons are not open to everyone...just loyal customers hopefully to remind them how important they are to us. People love to be loyal to a company that appreciates them.
In the past, we have mailed out postcards and or catalogs to our customers every quarter advertising our specials, new products, etc. We found that in snail mail campaigns they are harder to get that customer over to their computer and type in a link. When we had a B&M store, these type of marketing campaigns were very effective. We still do postal campaigns periodically, but, we do not rely on them as we have in the past.
We write articles and blog about our products and or uses. The longer you have active links on the web with content increases your search engine ranking. I strongly recommend that you write articles, reviews, etc. As an example, in 2004, I took a class on the Chinese Zodiac. I ended up writing a series of articles about each Chinese Zodiac Symbol. Every year I write my predictions on how your Chinese Zodiac symbol will fare during the Chinese New Year. They are just fun predictions...but, I have a following every year who come back to my website to read this article.
The key to building your brand is consistency. Selling quality products. Offering good deals. Building customer loyalty. Having your business name everywhere you are. Start today by making a plan. Look at your business name, logo and tagline and start there. It is never too late.